Budweiser is known for its Super Bowl ads. But after one hell of a rough year (#pandemic), the brand realized America needed something much more than another ad in the Big Game. So, for the first time in 37 years, Budweiser sat out their in-game Super Bowl spot and instead relocated the media dollars to COVID-19 education and awareness.

SOCIAL

The announcement was made using a film launched exclusively on social media.

 HUMBLE BRAGS

Gold Andy Award x 2 / Wood D&AD Pencil x 2 / Bronze Clio x 1 / Clio Award Shortlist x 3 / Gold One Show x 1 / Silver One Show x 1 / Bronze One Show x 1 / Cannes Lions Shortlist x 5 / WARC Effective 100