Every day, millions of people use the Internet icon known as the Hamburger Menu. Problem is, you could never order a burger from it. So on its inventor Norm Cox’s birthday, McDonald’s partnered with Reddit so you could finally get an actual burger from the Hamburger Menu.

Social

We launched our Hamburger Menu takeover across McDonald’s social channels and Reddit.com.

Reddit AMA

McDonald’s held its first-ever Ask Me Anything (AMA) in the brand’s history, allowing fans to ask the icon’s creator whatever was on their minds.

Humble Brags

Webby Honoree x 2 / Chicago Addy Best of Show / Silver Chicago Addy x 3 / Bronze Chicago Addy x 1