Invasive procedures like Botox and filler are becoming increasingly normalized to young teens on social media. In Canada, there are no age regulations on these treatments. So, to visualize the extent of Canadian teen cosmetic injectables use, we created an installation with tens of thousands of medical-grade syringes — the same kind used in these procedures.
P.S. Probably skip the first 10 seconds if you’re not into needles.
FILM
A film on the brand’s social channels explained how this toxic beauty trend was affecting young teens in Canada.
humble brags
Cannes Lions Shortlist - Outdoor Display // London International Awards Finalist - Corporate Social Purpose & Responsibility // London International Awards Finalist - Creative Data, Silver Advertising & Design Club of Canada - Data Visualization // Silver Advertising & Design Club of Canada - Experiential // Bronze Advertising & Design Club of Canada - OOH Enhanced // Bronze Advertising & Design Club of Canada - Public Service Non-Traditional, Best of Ogilvy 2023